BCCI to get 1000 cr INR from IPL IV

BCCI will get 1000 crores from IPL 2011.

Sony will make 939 cr INR this year from IPL IV. 198 cr of that will go to BCCI.

The ad rates are 3.5 lk per ten second slots and there are 52 advertisers now. 80% of inventory is sold.

This is great from the BCCI's perspective. IPL has become very popular, challenging serials and has got excellent TRPs of more than 5.2.