When Ind overcame the short pitched Australian balls and entered SF, Mohali is about to witness another final before the Final ! The greatest benefactor is ESPN, who have exclusive rights for telecasting this WC.
The ad charges of ESPN increased fivefold as a result. Now the ad charge for the ten second slot is 15-18 lakhs ! It was 12 lakhs in the QF and in the final it is expected to go to 24 lakhs ( if Ind plays the final ). In the league matches, it was just 3.54 lks !
The ad charges for the SF is 25% more than in the QFs. When compared to other sports, the Ind Pak semi final is topping !
But companies are not minding the high charges. They get maximum viewership for their ads. They are ready to spend crores in a match involving Ind and Pak. More than 1000 cr has been mopped up by ESPN. More than 80 companies have advertised this WC. From 2007 to 2015, the TV rights for matches organised by the ICC have been bagged by ESPN for 2 billion dollars !
The hotels in Mohali have increased their charges. Rent has gone up from 2000/3000 per room to 4000/6000 per room. There are no rooms in hotels in Mohali ! So much is the rush ! The rate of tickes have also gone up. For a 500 INR ticket, you have to pay 5500 ! Out of the 27500 tickets, only 14000 have been sold via the counter and the rest have been booked by ICC, BCCI and corporates !
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