All players of Canadian team along with coach and support staff, will be sporting the Base Batteries logo on their caps and jerseys.
Base Batteries marketing head Aditya Arora said "The rising cricket fever during the World Cup will only add more excitement to it further electrifying the cricket crazy nation and we are confident that this tie up will offer a huge platform to create visibility for the brand."
The amount of the deal, however, was undisclosed.
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