The RNCB, The Royal Netherlands Cricket Board ,signed the sponsorship deal with Amul yesterday. Netherlands are a leading dairy-food producer country.
On the saffron jerseys of players, the logo of AMUL will appear. GCMMF is a giant milk marketing federation, with a turnover of 8000 cr plus
"We were looking to associate with the game of cricket for long.World cup came as a good opportunity and it clicked," GCMMF Managing Director R S Sodhi said.
"We are getting associated with the Cricket World Cup for the first time and Amul welcomes the Netherlands team to Indian sub-continent," he said. However, he did not divulge the amount of money involved in the sponsorship deal.
On the saffron jerseys of players, the logo of AMUL will appear. GCMMF is a giant milk marketing federation, with a turnover of 8000 cr plus
"We were looking to associate with the game of cricket for long.World cup came as a good opportunity and it clicked," GCMMF Managing Director R S Sodhi said.
"We are getting associated with the Cricket World Cup for the first time and Amul welcomes the Netherlands team to Indian sub-continent," he said. However, he did not divulge the amount of money involved in the sponsorship deal.
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